Here’s a recap of some of the most popular articles on Businessing Magazine for the fourth quarter of 2015. Did you miss any of them? Click on the article titles below to read the full articles.
This article by regular contributor Christina DeBusk, features a healthcare option for small businesses that will save them money, while still providing employees with quality healthcare. The article quickly gained popularity after it was shared throughout social media.
This article was posted to the Businessing Magazine website in August 2014, yet it still tends to be a popular article with our readers, causing it to be the second most-read article this quarter. Apparently, many small business owners out there are looking for inspiration and find this article to be helpful.
Anytime an article suggests that you go against the conventional wisdom on a given subject, it is bound to garner some attention. That was the case for this article by marketing expert and Businessing Magazine contributor Robert Fukui. He outlines why some small businesses may not benefit from social media, and should therefore not waste their valuable time or money on it.
Steve Bretches, an executive architect and digital strategist at IBM, wrote this article on cloud technology and how it is leveling the playing field for small businesses owners looking to compete with larger enterprises. It quickly became one of our most-read articles of the quarter.
In July 2014, contributing writer Elizabeth Eames wrote this article for Businessing Magazine. It was a popular article then, and it resurfaced and became a trending article again in the fourth quarter of 2015. If you haven’t read it yet, it sheds light on not only the differences between media alerts and press releases, but also how to write them both effectively.
Some days it’s hard to remember why you ever thought it would be a good idea to go into business for yourself. This article by Christina DeBusk gives nine reasons why owning your own business can be advantageous.
A blog on your company’s website can be a great marketing tool, but only if you do it well. Guest contributor Rochelle Ceira outlines seven mistakes new bloggers tend to make and what you can do to avoid them on your blog.
Earlier this year, Businessing Magazine launched a series of interviews called “5 Questions With.” As the name implies, business owners in various industries were asked the same five questions and gave their answers. The most popular article in the series, and the eighth most popular article on all of Businessing Magazine this quarter, was our interview with Christina DeBusk, a professional, self-employed writer (who also happens to be a regular contributor to Businessing Magazine).
The ninth most read article on the site this quarter was not a typical article, but a news item. In November, we announced that the magazine had been awarded two Platinum awards at the 2015 MarCom Awards, an international competition for the marketing and communications industry.
With more and more entrepreneurs writing books to build credibility and establish expertise in their industries, it is important to know how to choose the right publisher for your project. Jessica Dawson, a newer writer to Businessing Magazine, and the CEO of a boutique publishing house, demystifies the process and offers entrepreneurs valuable advice. Look for more articles from Jessica in 2016.