These days, it may seem like all business marketing is happening online and like all of it is tech-related. This isn’t really the case and there are still very useful and lucrative marketing techniques that are happening offline. Corporate events are probably the most beneficial and the most complex of all.
An amazing business event can launch a business or a new product and put your business on the map both with the customers and within the industry you’re working. The key to accomplishing this goal is to plan and know your audience.
Where Is It?
The first thing to consider is the venue that you plan to use. The choice of venue is crucial because it will determine almost everything else about the event. The size and therefore the scope of the event is directly correlated to the choice of venue and you should decide on one based on the other.
The venue also determines how formal the event will be. Based on that, you can choose whether to serve food and whether to have speakers or to keep things more casual and conversational.
Who Will Plan It?
Event planning is always more complicated than you might think. It requires you to understand the dynamics within the industry and to know how to organize an actual event that can run smoothly and present your business as a competent organization.
There are two main ways to go about it. The first is to organize the event yourself using the resources and the staff your company has at its disposal. This means that the event will be smaller, but less expensive. The second is to hire a professional event planner, which can cost a bit more, but makes it appear more professional.
For Whom Is it Made?
The event should have a purpose and it mostly depends on for whom you are making it. There are events that are about the customers, and they are often about revealing a new product or service. Other, smaller events target members of the industry.
There are ways of setting up an industry-based event without being obvious that networking is its main goal. For instance, you could use the event to give out corporate awards and honor those in the industry who have influenced your work the most.
When to Throw the Event?
Choosing the timetable for a corporate event can be the trickiest thing about it. The event should be something to look for and plan for. It mustn’t be something that you just do during business hours and then return to your regular activities. There should be more hype to it.
At the same time, the event shouldn’t be something that throws a wrench into all your plans and keeps you occupied for days. This is especially the case for events that are more industry-oriented and require your competitors to leave work behind as well. It’s best to find some sort of middle ground and start the event on Friday, if it’s going to take more than a day.
How Much Will it Cost?
In the end, it’s important to realize that these events can be rather expensive to execute. That’s not just because there are a lot of out-of-pocket expenses, it also draws your attention and energy away from actual work. Create a budget for the event beforehand and stick to it no matter what.
Keep in mind that there are benefits to organizing such events that can’t be measured right away. They are used to network and create business opportunities, which is something you can’t put a price on, at least not right away.
A business event can make or break or your business. It can make you more visible to your customers and improve your standing within the industry. It’s something you should plan for very carefully and with the needs of your overall marketing campaign in mind.
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