Events

4 Mistakes Small Business Owners Must Avoid When Hosting an Event

They say mistakes are essential to the growth of every entrepreneur. That being said, there are certain areas of the business where you want to reduce the number of mistakes you and your employees make as much as possible. Marketing is one of those areas. Consistently making mistakes with your marketing strategy and execution is not good, and if you don't right the boat, … [Read more...]

4 Effective Marketing Strategies for Local Businesses

Local businesses depend on effective marketing strategies to attract clients and expand their client base. Here are four marketing strategies you should consider implementing today to increase your business's reach and revenue. Send Out Cards While this marketing strategy may seem old-fashioned, it's one of the most useful forms of communicating with clients and prospects. … [Read more...]

7 Tips for Planning a Memorable Small Business Event

Memorable small business events don’t just happen. In fact, if you want people to remember your event, you have to put a lot of time and effort into it. On the other hand, mess it up and it could have terrible repercussions for your company. With that said, it’s obvious that you need to do everything you can to make your small business event a success. To help you, we came up … [Read more...]

Plan the Perfect Event with the Right Facility

Planning the perfect event means creating a seamless experience for guests and staff alike. Whether you're organizing the wedding of the century or a large-scale community event, securing the right facility can make all the difference between an event to remember and one your guests and clients would rather forget. What Facilities Will I Need? The facility you'll need … [Read more...]

How to Market Your Brand

A company needs to find its brand early on. It’s what will set it apart from the competitors and make it recognizable to its clients and customers. Even though it seems like an abstract process, it’s actually rather important when it comes to making your mark on the market and creating a customer base. Marketing your brand doesn’t have to be an expensive endeavor, even … [Read more...]

8 Sure-Fire Ways to Get More Customers Through Your Doors

Getting customers through the door is tricky business. In fact, only 15% of B2C products sales are closed directly through the Internet, so new acquiring new customers is as important as ever. Thankfully, there are some simple tactics to attract more footfall. Here are eight tips for getting customers to come to you: Don’t Be Afraid of Offline Tactics While the digital … [Read more...]

How to Make Your Events More Fun (and More Profitable)

One of the best ways to build your business and to establish yourself within your community is to hold an event and invite the major players as well as the audiences who admire them. You can set this up in a number of ways, from a small and intimate conference to large and extravagant conventions. Those decisions will all depend upon your budget, how much time you have, etc. … [Read more...]

Content Driven Marketing Sets an Already Successful Small Business Apart from Competition

Small Business e-Book Enables Company to Share its Authentic Voice. AV Programming Associates is an independent audiovisual programming company that is consistently ranked among the top ten companies that provide programming services of its type in the US.  Matthew Grisafe, President of AVPA, is an original member of the audiovisual industry’s leading council on programming … [Read more...]