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Finding Business Opportunities In Health And Lifestyle Trends

Finding Business Opportunities In Health And Lifestyle Trends

When you think of fads, you likely think of a series of ideas or trends that only lasted for a short timeframe. However, some fads turn into popular ideas that last for decades. Entrepreneurs can capitalize on these trends and profit from getting involved in the consumer world of impulse purchases and instant gratification sales.

What Are Some Popular Fads?

The health industry is one of the easiest places to look for examples. Some current health trends that started out as fads include gluten-free, Ketogenic and Paleolithic diets. The diets may seem overly restrictive or difficult to follow in the long term, but they’ve each gained strong momentum and mass followers.

A gluten-free diet is a great example, as not only can you find specific gluten free products at the grocery stores, but many restaurants also cater to gluten free patrons. The reasons why people are drawn to the gluten-free diet vary. Some people go gluten-free due to a gluten allergy or intolerance, whereas others are trying to lose weight. If you don’t have a gluten allergy or intolerance try a healthy grains like buckwheat and farro.

A Ketogenic diet is a low-carb, high-fat diet that increases the amounts of ketone bodies. The Paleolithic or Paleo diet involves only consuming foods, mainly meats and vegetables, that were consumed by prehistoric people.

So, how can you make money from these fads? Here are a few ideas to consider.

Start a Restaurant

If you want to promote actual health foods, start a restaurant. Some people do this to use their two main talents of eating healthy and cooking. The main problem with this idea is the overwhelming competition with fast food restaurants that sell junk food.

Focus extensively on marketing to your healthy consumers. Start a blog or website and advertise regularly to the local media. Provide discounts and customization options that allow people to create their own meals. As a result, you’ll have a steady stream of customers to serve. And who knows, you might get healthier along the way!

Sell Information

Some people pay others to give them advice on how to run their lives or just look for someone they can trust to give their opinion. Information can be the easiest way to be a part of an industry without joining it. For example, you can set up a website about a new hot topic and make money off the traffic and visitors rather than the products themselves. A current trend in the economy is e-cigarettes. A savvy individual could set up a review website where they simply cover vaporizers and resell the traffic to brands as an affiliate and make money by running advertisements on their informational content site.

Sell Alternative Products

When consumers are unhappy with a company, industry, or means of making certain products they look for alternatives, so offer them! Great examples in food include things like gluten free baked goods or vegan mayonnaise. These alternative products can stretch much further than the grocery aisle and include things like faux leather moto jacket or any imitation fur product. Many consumers flock to animal cruelty-free brands to support companies that share their values or that create better products in better ways.

Sell Your Own Products or Recipes

There may be health products or foods that you’ve not found on store shelves yet, that you can bring to market. Or, see if you can improve upon an existing product by creating a special formula to improve health. There are supplements with ingredients that you can blend and test in labs. If you’re less knowledgeable in chemistry, try putting together healthy recipes and selling homemade foods online. You can also sell a recipe book and promote it on a blog.

From blogging to cooking, there are different ways for business people to take advantage of recent health trends. Focus on using and improving on a skill that you already have. Then, see if there’s a high demand for your expertise, and work on reaching the right people with your ideas.

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by Lottie Pritchard // Lottie Pritchard is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.