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How Startups Can Benefit from Digital Marketing

How Startups Can Benefit from Digital Marketing

Gone are the days only established businesses had the stamina to run a website. Every business, no matter how big or small, needs an online presence to market itself in 2020. This means establishing a website and taking part in social media campaigns, among other forms of digital marketing like SEO.
What causes the shift to digital advertising? Consumer behavior. More people are shopping and researching products online than the year before. This means you have to put your brand out there to be ahead of your competitors. And if you’re a startup, digital marketing is even more vital. Without the support and stature of a major corporation, you have to work harder to establish your brand online.
Here’s a few reasons why your startup’s success will depend on your digital marketing strategies.

It’s One of the Most Cost-Effective Methods of Marketing

Online marketing is a cost-saver whenever you want to advertise your products or services. Traditional marketing can be too costly for small businesses operating on a small budget. For instance, social media ads cost as low as $3, but the exposure they provide is overwhelming. You can reach out to thousands of potential clients for a small fee.

Offers Multiple Channels to Market Your Business

While traditional marketing strategies only offer limited options, digital marketing offers a wide variety of channels. You can opt for one or a combination of:

  • Social media advertising
  • Blog content
  • SEO
  • Email campaigns
  • PPC

Each of these channels has its own advantages that small businesses can leverage. Get assistance from online marketing specialist Chris Cantell if you’re not very fluent in this form of marketing.
Although most people take the easier route of social media advertising, it’s essential to also consider email marketing. It helps to explain your services or products in detail. Other useful marketing techniques include mobile, content and display marketing.

Better Interaction with Customers

What traditional methods of advertising don’t offer is a platform for clients to air their views about a product or service. Online marketing gives a better opportunity for consumers to ask questions, forward their recommendations and critic a product or service. It offers a one-on-one engagement between the business and its customers. Customers also get a feeling of personal connection with your business or brand.

Online Marketing Can Be Analyzed and Measured

What most startups don’t want is to invest the little resources they have into a marketing campaign that’s not beneficial. This can cost the business a lot or even lead to its downfall. However, online advertising has predetermined goals that are measurable. You will be in a position to tell what did or didn’t work. This gives you an opportunity to try out other options.

Improves Business Visibility

Once you’ve come up with a good business idea, the next hurdle is to let people know about your product or service. Digital marketing plays an important role in increasing awareness and visibility of your brand. It will boost your business by establishing an online reputation that will go a long way in improving sales. The trick is to start as early as possible to obtain the needed recognition among your target audience.

Builds an Online Reputation for Your Venture

Online marketing has an edge over conventional media in many ways. Conventional media not viable for small businesses with little to spare. You need to build and maintain your reputation as a top product supplier or service provider. Since modern consumers are used to reading online reviews before buying products, they will most likely buy from you once you build a good portfolio.
Building your reputation online is, therefore, easier and more affordable. With digital marketing, you’ll have an entire display of your work that visitors can browse through instantly.


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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.