Every business owner aims at having their brand present across borders, and to make this a reality there are some strategies that business owners must take into consideration. One of the most essential steps towards achieving global recognition is communicating in the language that your audience understands.
While you may not be a polyglot, you can still talk to your clients and prospective clients in their various languages. That is achieved thanks to the power of translation, and while many businesses have leveraged on the merits of translation, not all of them have paid ample attention to transcreation.
Transcreation is a form of translation that ensures that while your message is changed from the source language to the target language, the intent, tone, core message, and even the style remains intact.
If you have pitched your tent in marketing, advertising, creative writing, or public relations, you will need certified transcreation services for your business, to ensure that your message resonates with your target audience. What qualities should you consider when selecting a transcreation service for your company? Let’s find out!
What to Look for When Selecting a Transcreation Service for Your Company
In international business, the phrase “look before you leap” could not be more true. When choosing transcreation services for your company, it simply means that you should look out for a few qualities before you make a final decision. They include the following four qualities.
Professionalism
Professionalism in transcreation comes from years of experience, familiarity with the target languages and the audiences’ culture, and an excellent reputation to match. A professional knows how to get to the heart of the audience and communicate your business’ message well and correctly.
Efficiency
You must also consider the accuracy of the service provider and their work speed. Do they adapt messages effectively? Do they know the languages enough and use the right expressions? Do they consider the cultural specifics of the target language? Do they have multidisciplinary professionals? How long will they take to deliver? The answers to these questions will help you determine whether or not a particular company is efficient at transcreation.
Diversity
A good transcreation company must have translators who are native to different languages as the best person to relate to a cultural group is a member of that culture. Cultural acceptability is paramount to your business’ success in a certain area, so having an insider is essential.
Specialization
It is not enough to have human resources recruited from different target cultures– they must be specialists in their fields, and experts in advertising, copywriting, PR, marketing, and branding. If your message loses its meaning in the target language, it can prove to be a big blow to your business.
Transcreation is vital for the success of your business’ international ventures as it can help create a stronger bond between you and your target audience. If you do decide to enlist the services of a transcreation company, then it would be wise of you to look for companies that have peak efficiency, effectiveness, and diversity so that they can best present your company to foreign audiences.
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