The purpose of creating an online community is interaction. A business with an online community can foster employee cooperation and enhance idea flow. Sadly, not all communities are active or used for their intended purpose. In some organizations, people rarely use the online community until it becomes mandatory. This post explains what you can do to promote community engagement in your organization.
Promoting Community Engagement in an Organization
Here are some ideas you should consider as you foster community engagement.
Use the right channel for your community
The first important step is creating your community on a platform everyone can access. Choose a platform everyone can access, irrespective of the device they use. The right platform is easy to set up for every member. When choosing a platform for your community, consider all its goals. Each platform has its best features, limitations, pros, and cons. These are important considerations if one of your goals is daily interactions. Read about the features of your preferred platform and pick the one that meets your community goals to a larger percentage. Click here to find the right channel.
Offer Value
The purpose of a community is to offer something your members want. Many organizations look at it differently and do otherwise. They consider it a place for people to do what the organization wants. Although this is part of what a community is created for, putting the members first and giving them what they want is essential. Provide value, and other things follow.
So, how do you offer value to the members? Share the type of content that helps them achieve their goals. If they are all employees, share career tips or some skill acquisition content. Teach them how to use a popular app or tool. Do you think they are stressed out after a long day? Share something funny.
You have to understand your users to share the most valuable content. One way to do that is to conduct a survey. Other ways include entrusting the responsibility to a community manager who understands the job requirements. This brings us to the next tip in this post.
Encourage User-Generated Content
Initially, you must encourage users to share content, contribute, and start conversations. You can do this when you promote sharing content they create themselves. Depending on the type of community and the rules designed for its operation, users should be able to share a couple of content types, such as writeups, videos, images, or audio. Once they have the freedom and get used to sharing, encourage them to work together on what they share. Instead of sharing something personal, they could share what benefits every member.
Community Enhances Interaction
Before people can interact and stay active in a community, they have to feel encouraged or motivated. Some ways to promote engagement are psychological, like giving people the freedom to share content or making them feel they belong, irrespective of their appearance. Moreover, you have to choose a platform that is easy to use.
short url:
