Christina DeBusk 

Regular Contributor


4 Tips to Creating a Subscription-Worthy YouTube Channel Description

According to an article published by the Huffington Post in early 2013, YouTube (a Google Inc company) reported that they were getting one-billion unique visitors each month—or almost half of the people online. Now, I ask you: If your small business is not currently on YouTube, why not? With statistics like this, surely some of your target market can be found on this social … [Read more...]

Why Your Website May Not Be Converting (And What to Do About It)

One thing is for sure, you can have the greatest looking website in the world, but if it isn’t converting potential clients into lifelong customers, it isn’t going to do you any good. The whole goal of web content is to entice others to want to do business with you and only you. So, why isn’t yours doing that? An All Too Common Website Conversion Issue Perhaps one of the most … [Read more...]

7 Simple Yet Effective Strategies for Overcoming Your Small Business Fears

This article is one in the multi-part series entitled The Entrepreneurial Mindset. Approximately three years ago, I found myself face-to-face with the one thing I had always dreamt of but had been too afraid to pursue. My then-boyfriend, now-husband was offered a job across the country and this was my chance to leave my career in law enforcement and become the full-time … [Read more...]

7 Steps to Creating an Effective Business Presentation

In my pre-writing life, when I was still an Enforcement Officer charged with helping the court enforce domestic relations orders, I attended a presentation put on by the State of Michigan. The opening speaker was fabulous. Not only was he able to gain my attention from the moment he first spoke, but he kept it for 45 minutes straight. Admittedly, this guy was not delivering … [Read more...]

3 Common Grammar Mistakes that Make Your Marketing Content Unprofessional

Have you ever read a company’s marketing content, found grammatical errors and, as a result, questioned whether you wanted to do business with them? Unfortunately, this happens all of the time, causing great small businesses to lose out on profits simply because their marketing content wasn’t checked and re-checked before being printed or posted. Not only is this situation sad, … [Read more...]

Is Your Netiquette Hurting Your Business?

As a small business in the 21st century, you likely use the Internet for a number of communication-related functions. After all, keeping in touch with your clients, suppliers, and employees is much easier when you can do it by computer. While this type of advancement is great in that you can send messages, questions, and comments when it is most convenient for you, you want … [Read more...]

Creating Healthy Boundaries: How to Effectively Separate Work from Home

When you decided to take the leap into self-employment, you likely knew that there would be sacrifices. Long days mean that you miss dinners with the family, and impromptu situations that require your immediate attention often result in not being able to attend family affairs because work has to come first. Admittedly, there are going to be times where work is going to … [Read more...]

How to Make Your Meetings More Successful

Part of running a successful small business means taking part in meetings. Whether you’re getting your employees together to talk about some upcoming changes within your company or you’re engaged with a group of other small business owners looking to have a mastermind session, you want your time together to be effective. Primarily, you want the meeting to serve the purpose for … [Read more...]

How to Find a Reputable Freelance Writer for Your Business

Chances are good that you started your business because you’re good at what you do. Hopefully you love it too, but there is no doubt that you have qualities that help you excel in your particular field, which is why you decided to take the often difficult journey to business ownership and sell your services or products to the rest of the world. And there is also no doubt … [Read more...]

4 Keys to Building a Strong, Cohesive Team

As a small business owner, you are only as strong and as successful as the group of people that you employ. Create a team of marshmallows and you’ll melt at the slightest hint of heat; but build a team as solid as steel and nothing will tear you down. Although some of a team’s strength and cohesiveness is determined by the team members themselves, there are still some things … [Read more...]