Christina DeBusk 

Regular Contributor


4 Ways to Keep Your Customers Coming Back for More

Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if you want to keep them coming back for more. What are some ways that you can do … [Read more...]

Top 7 Qualities Every Successful Businessperson Possesses

There are people in this world who make success look easy. They seem to rise to the top of every occasion, turning everything they touch into gold and making every situation work out in their favor. You ever wonder how they do it? What gives them the edge and allows them to receive stellar results in all that they do? The answer to questions like these lie within the … [Read more...]

5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them

Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but it also increases the likelihood that you could make some profit affecting … [Read more...]

3 Keys to Creating Effective Marketing Content

Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, but enticing. You want them to see your company and say, “Where have you been all … [Read more...]

An Easy-to-Understand Guide to Creating a Business Plan

As Winston Churchill once said, “He who fails to plan is planning to fail.” While this is undoubtedly true, the plan itself is extremely important as it must contain certain things if you’re going to achieve a high level of success. Things that will blow your competitors away. Things that will help you earn high enough profits to take care of you and your family both now and in … [Read more...]

4 Very Important Questions You Must Ask Yourself Before Starting Your Own Business

Deciding to start your own business is likely one of the biggest decisions you will ever make. And it can make you the happiest person in the world or the saddest, based largely on whether you’re ready for it. So, if you’re contemplating making the move from working a steady job with steady pay into the often chaotic and completely unpredictable world of the self-employed, … [Read more...]

7 Cost-Free Ways to Increase Employee Productivity

Whether you’re a new start-up or you’ve been happily serving clients for over one-hundred years, one thing is certain – the productivity of your employees can make or break your business success. Although hiring experienced and enthusiastic people is the first step to taking your company to higher levels, keeping them productive is the next thing you must do as an employer if … [Read more...]

Creating the Perfect Work/Life Imbalance

One of the hottest topics when it comes to career is how to balance your work life with your home life. After all, if you put too many plates in the air, some of them will certainly come crashing down, leaving you frantically picking up the small but jagged pieces, wondering what went wrong and how you could have done better. But what if the perfect balance was an illusion … [Read more...]

How to Conduct an Interview that Almost Ensures You Hire Model Employees

The interview process can be just as daunting on the interviewer as it is on the interviewee. After all, the success of your business is in the hands of each and every one of your employees, making it extra stressful when you only have a few minutes to try to determine which person will take your business to higher levels and which one will run it into the ground. Luckily, the … [Read more...]