Christina DeBusk 

Regular Contributor


Small Business Web Design: Template or Bespoke?

Are you considering creating a website and aren’t sure whether you should use a template and do it yourself or go with a bespoke website and have it custom built for you? This is an important decision for small businesses everywhere, especially in this day and age where everything (and everyone) is online. So, what are you to do? Before you sign up for either one, here are … [Read more...]

How to Fire an Employee – The Right Way

Firing an employee is probably one of the most difficult things that an employer has to do. You tell yourself that it is just business, but you also have a heart and don’t want to be the cause of someone else’s struggles – even if it is their own actions that created the situation in the first place. So, how do you fire an employee the right way, increasing the odds that … [Read more...]

Want to Establish Yourself as an Expert? Write a Book.

The three keys to successful marketing are to get your clients to know, like, and trust you. One way to achieve the third factor—trust—is to establish yourself as an expert in your field. The question is: How do you do that? You can call yourself an expert all day long, telling all of your clients about your education and experience, but that usually isn’t enough to convince … [Read more...]

7 Common Mistakes Small Business Owners Make With Employees – And How to Avoid Them

Unless you are a company of one, being a small business owner requires that you learn how to effectively deal with the people you decide to employ. After all, they have the ability to take your business to higher levels or help it fall flatly on its face, making them a critical part of the operation. Unfortunately, not all employers are cut out for the task. However, you don’t … [Read more...]

4 Ways to Keep Your Customers Coming Back for More

Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if you want to keep them coming back for more. What are some ways that you can do … [Read more...]

Top 7 Qualities Every Successful Businessperson Possesses

There are people in this world who make success look easy. They seem to rise to the top of every occasion, turning everything they touch into gold and making every situation work out in their favor. You ever wonder how they do it? What gives them the edge and allows them to receive stellar results in all that they do? The answer to questions like these lie within the … [Read more...]

5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them

Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but it also increases the likelihood that you could make some profit affecting … [Read more...]

3 Keys to Creating Effective Marketing Content

Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, but enticing. You want them to see your company and say, “Where have you been all … [Read more...]

An Easy-to-Understand Guide to Creating a Business Plan

As Winston Churchill once said, “He who fails to plan is planning to fail.” While this is undoubtedly true, the plan itself is extremely important as it must contain certain things if you’re going to achieve a high level of success. Things that will blow your competitors away. Things that will help you earn high enough profits to take care of you and your family both now and in … [Read more...]