Just last month, I started feeling extremely overwhelmed by all of the emails I was getting in my inbox daily from companies that I’ve either done business with in the past or currently do business with. In fact, it was getting to the point that, every morning when I opened my email, I felt kind of …
I don’t know about you, but when it comes to running my business, I try to cut costs wherever I can. Sure, there are some areas where this isn’t possible (and I never sacrifice quality), but if I’m offered something at no cost to me that could help me become more efficient or effective, far be it …
Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your …
In 2014, over $358 billion was donated to charitable organizations, associations, and causes, $17.8 billion of which was given generously by corporations versus individuals (source: Charity Navigator). This amount represents a 13.7% increase over previous years, which shows that businesses are …
When I switched careers from law enforcement to writing, I felt completely out of my comfort zone. And when I moved from the east coast to the west, I was outside of my comfort zone there too. Since I did both at the same time, the word “comfort” wasn’t even in my vocabulary, as every aspect of my …
When it comes to marketing your small business, you have a ton of options and avenues to consider. For instance, there’s your website and deciding what to put on it, both in text and images, and even whether or not to have a blog. You have to think about social media too, as well as which platforms …
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