Emails are one of the best ways to stay in touch with your consumers. If you think about it, these digital messages allow your target market to hear from you when it is most convenient for them, whether it is 5 AM and before they have to go to work, or at midnight when they just got home from …
Stay in business long enough and you’re going to have to deal with raising your prices at some time or another. After all, if you don’t, your profits will be eaten up by your increased costs, which means that you’ll be making less even though your bills are likely higher than ever. While some …
This article is one in the multi-part series entitled The Entrepreneurial Mindset. Admittedly, we all have those days when we can’t see a good thing when it is standing right before us. Some of us have even had those weeks. Maybe your clients aren’t paying their invoices on time or business is …
There is an old adage in business that says “It’s not what you know, but who you know that matters most,” and there is a lot of truth to that. For instance, if it weren’t for my mom putting in a good word for me with her boss, I wouldn’t have gotten my first dish-washing job at the age of 13. This …
Every small business owner considers pulling the plug from time to time as long days, small paychecks, limited family time, and all of the stress that comes with being the top dog can definitely take their toll. I know I’ve had my moments where I’ve considered going back into regular employment and …
Anyone who has ever had to conduct an interview knows just how difficult it can be. After all, someone who looks good on paper isn’t always going to be the best fit for your small business and you only have a few minutes to figure that out. So, asking the right interview questions is imperative if …
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