Emily Lund

Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

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Trusting your Gut: 5 Questions with Christina DeBusk, Freelance Writer

November 27, 2015

In this interview, we talk with Christina DeBusk, a freelance writer for businesses and publications (including Businessing Magazine). Christina talks about making a major career change to pursue her lifelong dream of becoming a full-time writer and the lessons she has learned along the way. What …

Choosing the Perfect Domain Name for Your Small Business

November 24, 2015

You probably spent a good deal of time coming up with a great name for your small business, asking the opinions of friends and family along the way. But choosing a domain name is a whole different ball game, with different factors to consider. How do you know if the domain name you are thinking of …

Businessing Magazine is a Double Platinum Winner at the 2015 MarCom Awards

November 9, 2015

Businessing Magazine was honored to be the recipient of two Platinum awards and one Honorable Mention at the 2015 MarCom Awards, a prestigious international competition for marketing and communication professionals. This year, the MarCom Awards received more than 6,500 submissions from all 50 …

The Best and Worst Business Rebrands (Infographic)

November 6, 2015

Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and …

What does Self-Published Mean?

November 1, 2015

Self-publishing means an individual takes the role of a publisher and is responsible for all the necessary steps involved in bringing a book to print, and to market for sale. This does not mean the individual is personally responsible for executing each step in the process, but is responsible for …

What is ROI, or Return on Investment?

November 1, 2015

ROI is the measure of an investment’s efficiency. Simply put, it’s a calculation that gives a comparable gauge of an investment’s profitability; ROI is especially useful in comparing two or more investments, is easily calculated, and it can be applied to a variety of investments. ROI = (Gain from …