Emily Lund

Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

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What is Marketing, and How Is It Different from Sales?

November 1, 2015

Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with …

What is a Mission Statement, and How is it Different Than a Vision Statement?

November 1, 2015

A mission statement, which is different from a vision statement, defines the purpose and objectives of a company in the present. A mission statement explains why does the company do what it does, for whom and how. Its focus is on the present leading to the future. The main purpose of a mission …

What Does the Term “Mutually Exclusive” Mean

November 1, 2015

The term “mutually exclusive” is a term used to describe two events that cannot both be true to occur. A coin flip is an example of a mutually exclusive event. A flipped coin cannot read both heads and tails at the same time. The probability of a coin flip reading both heads and tails would be zero, …

What is a Seasonal Business?

November 1, 2015

Often a seasonal business is thought of as business that is incrementally more busy during a holiday season. For example: a florist sells more flowers during Valentine’s Day. But a seasonal business is technically, any business which gains incremental sales during any measurable time period. Like a …

What is Cash Flow?

November 1, 2015

Cash flow is the net amount of cash and cash-equivalents flowing in and out of a business. In accounting terms, if the amount of cash at the end of a period is greater than the amount of cash at the start of the period, the company is said to have “positive” cash flow. Cash flow is principally a …