There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgments are made on visual perceptions, the important of choosing an …
Equipping Articles and Interviews (category)
Equipping articles offer you all the information you need to outfit your small business for success by helping you navigate through all of the “stuff” it takes to run a business. The articles here will help you to keep abreast of current technology and guide you in ways to make your place of work more functional and efficient.
7 Encryption Best Practices To Protect Customer Data
Protecting data isn't an option these days. It's a necessity. If you have a small business, you're responsible for any customer data that's lost or stolen—even if it's through employee negligence. With an increasing number of employees using personal devices at work, the chances of customer data …
Would You Benefit From Using a Workspace?
Traditional offices are slowly becoming obsolete as more and more people are relying on workspaces to tend to all of their business needs. What are workspaces? I wondered the same thing. That is, until I interviewed Daniel Haberman, President of Byte & Mortar, a boutique workspace in Metro …
6 Common IT Security Mistakes Small Businesses Make
Do you take IT security seriously? If you're like many small business people, you probably don't think much about it. Here's a word to the wise: Take it seriously. Losing sensitive business data or having it stolen while in your charge can be your worst nightmare come true. It can not only cost you …
Are You in the Dark When it Comes to Workplace Lighting?
As a mother, I often find myself switching on a lamp when I see one of my kids reading in a dimly lit room. Most of us know that poor lighting can cause eyestrain and headaches. But did you know that improper lighting could impact your work productivity as well? Lighting not only affects how well …
Office Ergonomics: Is Your Current Setup Helping or Hurting Your Health?
According to the United States Department of Labor, “Work related MSDs [musculoskeletal disorders] (including those of the neck, upper extremities and low back) are one of the leading causes of lost workday injury and illness.” Furthermore, no one is exempt from enduring these types of injuries, not …
