Key Takeaways: Have you ever walked into a store so disorganized you immediately walked out? In the digital world, your website is your storefront. So, how can you ensure it creates a welcoming and positive experience for visitors? Good web design is the answer, and it has a profound impact on …
Good Design Articles and Interviews (category)
Good design, when it comes to business, is more than just art—it has to communicate a message, build a brand or cause someone to act. This column focuses on aspects of design that small businesses need to consider when developing their logo, website, advertising materials and more.
Out with the Old, In with the New!
In December 2014 the NBA franchise Toronto Raptors announced a new team identity to begin use in the 2015-16 season. I’ve never been a big fan of the raptor character on the old logo, so I thought it was a good idea to make an update for the Raptors. Since the Raptors team has been around since …
Unified Branding
Don’t Divide and Conquer When business owners think about marketing they often say things like, “We need a brochure, or a vehicle wrap, or a sign, or an ad, or a website.” They then proceed find a brochure designer, a vehicle wrap shop, a sign shop, an ad company, and a website company. Now their …
Free Graphic Design = Disappointment
How often are you amazed at how good a freebie is? If you’re like most people, not a whole lot. That’s why freebies are free. Think of free design as that schlub walking around with mismatched socks and big spot on his shirt, yelling on the street corner. People see him, but his credibility is …
Good Design is Inviting
Be Inviting When was the last time you walked through model homes? It’s something my wife and I like to do now and then. One thing we’ve noticed is that a lot of effort goes into styling the homes to make them feel inviting. It’s like they are saying “this is what this home can provide”. When it …
Judging a Book by Its Cover
I know we’re not supposed to judge a book by its cover. But let’s face it, humans are visual creatures and we make snap decisions based on what we see every day. We are constantly scanning our environment, dismissing some things and paying attention to others. Something that stands out, for whatever …
