Companies are at the mercy of Google because when the search engine giant decides to update one of its many algorithms, websites can see traffic increase dramatically or fall off spectacularly. And if you're like many small and medium-sized enterprises that are reliant on web traffic to bring in …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
3 Clever Ways to Improve Customer Retention in 2021
2020 was an incredibly trying year for many businesses, but it also represented a significant boost in online sales traffic. The problem with online retail, however, is that it’s more difficult to use it as a platform to engage with your customers and cultivate a relationship. With more competition …
Why Text Messaging Has Become Powerful for Business Marketing
Text messaging has previously been meant for communication and nothing else, but recently, entrepreneurs have started utilizing this technology for their businesses, and so far, the results are surprisingly satisfactory. Businesses are getting more leads and sales revenue is at an all-time high. …
How to Increase Remote Sales for Your Business
Before the Internet, salespeople had to go door-to-door to sell wares. Imagine bringing around an inventory with you, driving around town, and talking to strangers each day. Seems like a colossal waste of time and energy, right? But this tactic worked for decades because people believed that …
5 Reasons Why Small Businesses are Migrating from Email to Text Marketing
Small businesses continuously search for new and more effective ways to reach their customers. As people spend more time on their computers, email marketing has replaced direct mail marketing and with more consumers glued to their phones, text message marketing is emerging as a useful marketing …
How to Inspire Loyalty to Grow Your Online Business
It’s one thing to have customers that shop at your ecommerce store, but it’s quite another to have loyal fans that love what you do. These are the people that become a backbone to your business and are the reason for your success. If you are struggling for repeat business, then it means that you …
