Trade shows are great for business and just because you are a small business, it doesn’t mean you cannot be seen and heard at these events. Often, big companies have standard stalls and don’t really bother too much to stand out from the crowd. This is where you as a small business can stand out and …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Why Analyzing Your Competitors Is Crucial in Winning Online Business
As a conscious marketer working in a competitive market, your aim will be to rank on top of your competitors in Google SERPs in order to gain the highest chance of exposure. To get ahead of the competition, the first step is to carry out mandatory competitor analysis to draw a comparison of your …
Building Buzz on a Budget
Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, …
Low Cost Marketing Ideas for Small Businesses
While paying a marketing agency can cost you a fortune, your own efforts on the part of your small business employees shouldn’t have to. It does, however, take time to develop and execute marketing materials, even if you prefer to use low-cost or no-cost marketing tools. Before spending a single …
11 Email Writing Tips That Will Get You Impressive Results
Even though every so often someone will come out and proclaim the death of it, email is still standing strong. Despite all the messaging apps, chat bots, and social media, email remains relevant, especially in the business world. If we were to take a look at the numbers, we would be able to see that …
Psychology and Customer Loyalty: How to Effectively Gain Customer Loyalty to Your Brand
In an ideal world, organizations wouldn’t have to vie for customer loyalty; the product itself would be enough to keep customers coming back for more. Unfortunately, the world is far from ideal, and with increased competition in every aspect of business, loyal customers are necessary to ensure …
