As the digital marketing world continues to expand, more and more importance is being placed on content as a promotional tool. Whether it’s creating internal content for your own website or seeking guest posting opportunities on relevant blogs, content is one of the most valuable tools for …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Tools You Should Use to Increase Conversions on Your WordPress Website
WordPress is one of the most popular Content Management Systems on the planet. It powers an estimated 25% of all websites, but it’s so much better when it’s used in conjunction with the right tools. The problem you might have as a small business owner is that, while your website looks pretty …
Using PR to Promote Your ICO
To make your initial coin offering (ICO) successful, the more publicity you can generate for it, the better. Investors who are keen to get in on the ground floor with the growing number of cryptocurrencies being launched see ICOs as a great way to buy new cryptos at a lower cost before the rest of …
Why Marketers Should Focus on Mobile Page Speed
Can you ever think about a time when Google wasn't dominating the search engine market? Back in 1998 when Google first launched, one thing that made it stand out from Yahoo and the rest of its competitors was its speed. Think about it ‒ many of us are frustrated if a website won't load. In …
20 Simple Ways to Get the Most Out of Your Business Slogans
One of the secrets of business success is a good business or campaign slogan—those words or catchphrases customers see or hear at the end of your advertisements or commercials. Ideally, your business slogan leaves an impact on your customers about your brand that remains ingrained in their minds …
5 Marketing Lessons that You Can Learn from Retail E-Commerce
E-commerce has been the force that’s driving brick-and-mortar stores down. The closure of a couple of the well-known brands is not helping disprove this idea either. It has been a solution for some other retail giants to also implement e-commerce in their strategies so that they can stay …
