Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s nothing inherently …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
Pros and Cons of Joining the Family Business
Family-owned businesses have been the backbone of the American economy since our country’s beginnings. According to the advocacy group Family Enterprise USA (FEUSA), there are roughly 5.5 million family-owned businesses in the U.S. today. These businesses contribute more than half (about 57 …
Business Email Etiquette
In the world of business, we use email for many, many things. For instance, it helps us share special deals with our clients, we use it to communicate expectations with our partners and colleagues, and it even enables us to provide necessary employment-related information (like changes in policies …
Book Publishing Made Easy: 3 Things to Get You Started
Lately, it seems like every big-name entrepreneur has a book. In fact, lots of business owners, famous or not, are publishing books. As human beings, we naturally connect with stories, and we are much more likely to support businesses and organizations with whom we can relate. By publishing a book …
How to Create a Clear and Concise Vision Statement
Whether you’re just now starting your small business or you’ve been in business for ages and are rebranding or honing your goals down, creating a clear, concise vision statement can help. What is a vision statement? Vision Statement Defined According to BusinessDictionary.com, a vision statement …
The Rise of Social Media in Online Retail: An Infographic
This infographic, submitted to Businessing Magazine by Julian Carroll, Marketing Manager of SnapParcel, points out the latest trends and developments in social shopping. Most notably is the statistic that social shopping is up 26% from 2013 for the top 500 retailers, earning them $3.3 billion from …
