I write an article for The Successful Solopreneur column every month. So, it’s not impossible to think that I sometimes cover similar topics a few times, even if from a different viewpoint. When I decided to make this month’s piece about business advice for solopreneurs, I thought I remembered …
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7 Signs Your Medical Practice Needs a Refreshed Marketing Plan
It's no secret that the healthcare industry is evolving rapidly. With new technologies and regulations constantly introduced, it can take a lot of work to keep up. As a result, many medical practices find themselves in need of a new marketing plan. Here are the signs to look for that could indicate …
How Branding Provides a Competitive Advantage
In order to be successful in business, it is important to create a strong brand that will set you apart from your competition. By branding your company in a unique and memorable way, you can make it easier for customers to find you and associate your products or services with what you stand for. A …
5 Crucial Steps to Building an Enterprise Data Strategy
Whether you're a data giant like Google, or a small, family-run business, data can be an intimidating word. It doesn't have to be, though. It all comes down to the way you manage it, and that's what we'll focus most on in this article. Where to Begin? Many businesses have amassed so much …
Importance of Customer Data When Building a Marketing Strategy
Data is undeniably the future of marketing. For marketing professionals, the ability to understand the data they have, the data they could get, how to organize it, as well as how to activate it is key to successful campaigns. For businesses, the need to provide more individual brand connections and …
Are You a Tortoise or a Hare in Your Launch Approach?
Aesop’s fable, The Tortoise and The Hare, tells the tale of a race between a tortoise (a slow and steady mover) and a hare (an animal with explosive speed). You’ve likely heard the story. The hare’s speed makes him arrogant. Confident of winning, he takes a nap midway through the race. When the hare …
