These days, meetings don’t have to be like blind dates – people can gather information on each other before they meet for the first time, using social media and instant messaging. We’re not talking about online dating: business meetings can work in the same way using event apps. Organizing an …
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7 Ways to Engage Students as Customers
College students and Millennials represent one-third of the buying population. In most cases, these segments possess the inclination to purchase, primarily because of the availability of disposable income, and thus greater purchasing power. So, for businesses who want to increase their bottom …
Only 30% of Your Workers Are Engaged: How to Motivate the Other 70%
According to Villanova University, only 30% of US workers are engaged and inspired at work. That means that 70% of employees are disengaged and uninspired at work. If you let that happen at your business, you could lose productivity. This can impact the quality of your product and, therefore, your …
4 Ways Good Leaders Nurture Employee Growth
Doting parents are ultimately working to make themselves obsolete: they want to nurture their child so that child can grow up to be independent and no longer need their constant care. Like good parents, good bosses must nurture their employees, foster growth and provide opportunities for them to be …
5 Reasons Why Digital Marketing Is Essential for Your Business
As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to …
Upward Trajectory: 4 Investments That Will Help Your Business Grow
A part of growing your business is having to make some hard decisions on where to invest your profits. Some of these investments may cost more than others. Here are some investments that you can make to help your business grow. Expand Your Product Line Create a team of employees and assign them the …
