A company needs to find its brand early on. It’s what will set it apart from the competitors and make it recognizable to its clients and customers. Even though it seems like an abstract process, it’s actually rather important when it comes to making your mark on the market and creating a customer …
Branding Articles and Interviews (tag)
3 Ways Businesses Can Use A5 Envelopes to Improve their Bottom Line
Envelopes are a basic day-to-day tool mostly used in offices to send documents, letters, or cards. They play a crucial role in protecting content and enhancing the efficacy of direct mail campaigns. When companies send their marketing mails or letters, envelopes ensure that the information arrives …
3 Tips for Building Your Brand as a Solopreneur
When I think of Johnson & Johnson, one of the first images that comes to mind is a newborn baby being cradled while lying in a kitchen sink partially full of lukewarm, sudsy water. As a lightly colored wash cloth is wiped across the baby’s smooth-as-silk skin, the parent bather is smiling, safe …
4 Low-Cost/High-Value Ways to Market Your Small Business
As a business owner, it’s natural to think about what you want and how to go about getting it. So, when it comes to marketing, it's sensible to discuss an overarching plan and it's practical to discuss techniques for achieving your business objectives. But this type of thinking is missing an …
5 Branding Lessons You Should Learn Before Starting a Business
There is no easy path to becoming a successful entrepreneur, we all know that. Business development is an art of its own, and so is marketing, employee interaction, product management, and so on. The magical formula that will make your brand stand out on the market simply doesn’t exist, even if it …
Designing a Product that Sells: Principle Considerations
As primarily visual creatures, we have a tendency to make decisions not simply based on the inherent quality of an item, but its presentation. Yes, no matter our intellect and ability to think pragmatically, we still judge the book by its cover, and in this age of having literally too many choices, …
