If you have a small business, it is not surprising that the first question you are likely to ask yourself when contemplating ways in which you can better manage your budget is: "How to improve business advertising and marketing?" Before you begin to search for new ways of improving your advertising …
Building Credibility Articles and Interviews (tag)
5 Reasons Every Solopreneur Should Write a Book
When you hear the word "author," your mind likely goes to big names like James Patterson, Nora Roberts, Agatha Christie, or even Dr. Seuss. Yet, if you look at the latest bestseller lists, you’ll also find names of people who are perhaps better known for their businesses. James Collins, Dale …
Why Great Web Design Is Important for Your Business
A poorly designed, dinky website no longer cuts it in this modern tech-driven era. Customers expect to buy a product/service from a website that is navigable, has a well-curated list of options, and sports a design layout that is easy on the eyes. But because great web design usually comes with a …
The Importance of Packaging in Promoting Your Product
Modern consumers are increasingly time-pressed and as such they tend to make decisions quickly. This means that your packaging must send a clear message with which customers can instantly engage if your product is to have any real chance of commercial success. Here are some points to …
Beyond the Free Downloadable E-book
Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s nothing inherently …
Three Reasons Not to Self-Publish Your Business Book
As a business owner, a book is a powerful tool that can position you as an expert in your industry and set you apart from your competition. What stops a lot of people from doing it is the fear of the process. Prior to the digital age and the rise of Amazon, aspiring authors would spend days, weeks, …
