As far as most companies are concerned, potential buyers fall into one of two categories: They are either other businesses, or they are consumers. Businesses that sell things to other businesses are called B2B and businesses that sell things to consumers are called B2C. Sure there are B2C2B and …
Building Loyalty Articles and Interviews (tag)
Why You Need A Customer Relationship Management Tool For Your Organization
Regardless of whether your organization is a non-profit or for-profit outfit, the reality is you have a finite amount of resources and labor to dedicate to any given task. So how do you maximize your output without letting some tasks take on more energy and time than necessary? It’s a pretty …
How to Inspire Loyalty to Grow Your Online Business
It’s one thing to have customers that shop at your ecommerce store, but it’s quite another to have loyal fans that love what you do. These are the people that become a backbone to your business and are the reason for your success. If you are struggling for repeat business, then it means that you …
The Hidden Power of Connections
When we think of building a connection in a new community, we often think narrowly about it, viewing it as a way of making friends and integrating into a new house of worship, place of work, or neighborhood. Similarly, when we think of building a connection in business, we often think narrowly about …
Why Customer Loyalty Is Important and How to Attain It
Customer loyalty, simply put, is a consumer’s willingness to purchase or work with a brand or establishment again and again. This is the outcome if a customer has a positive customer service experience and is satisfied with the product or service. Loyal customers are the ones who are going to …
Why Eco-Friendly Startups Win Customer Loyalty These Days (And How to Become One)
Luckily for the planet and our own wellbeing, it seems we, as a society, have finally caught on to some of the damage we're causing the Earth, and are trying to do our best to at least keep the greenhouse effect in check. As we become increasingly conscious of how each one of us can help, the way we …
