As a solopreneur, you wear many hats. You’re both employer and employee, which also means that you are bookkeeper and accountant, appointment scheduler and marketer, customer service representative and tax preparer. And that’s just a few of your roles. At the end of the day (the incredibly long …
Building Loyalty Articles and Interviews (tag)
5 Marketing Lessons that You Can Learn from Retail E-Commerce
E-commerce has been the force that’s driving brick-and-mortar stores down. The closure of a couple of the well-known brands is not helping disprove this idea either. It has been a solution for some other retail giants to also implement e-commerce in their strategies so that they can stay …
5 Ways to Build Long-Lasting Customer Relationships
Every bit from a new customer helps to build your business. But what’s better than getting a new customer? Turning that first-time buyer into a loyal supporter, who will not only continue to spend money, but will also help spread the word about your product or service. Here are a few tips to help …
9 Crucial Small Business Branding Lessons from Doctor Who
Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of …
Reaching Across the Register: An Interview with Pamela Herrmann
Dean Rotbart interviews Pamela Herrmann, a customer acquisition and retention expert and founder of Reach Across the Register. Reach Across The Register is a company that specializes in relationship marketing and supports business owners through training, education and consulting. In this …
