Customer loyalty, simply put, is a consumer’s willingness to purchase or work with a brand or establishment again and again. This is the outcome if a customer has a positive customer service experience and is satisfied with the product or service. Loyal customers are the ones who are going to …
Building Loyalty Articles and Interviews (tag)
Why Eco-Friendly Startups Win Customer Loyalty These Days (And How to Become One)
Luckily for the planet and our own wellbeing, it seems we, as a society, have finally caught on to some of the damage we're causing the Earth, and are trying to do our best to at least keep the greenhouse effect in check. As we become increasingly conscious of how each one of us can help, the way we …
Top 3 Ways to Create Amazing Retail Experiences
With the rise of the online marketplace, consumers have more options than ever to purchase products. Whether they opt for Amazon.com or the local grocery store, one thing all retailers should strive for is to improve the customer experience. However, with so many different consumers, each with their …
Psychology and Customer Loyalty: How to Effectively Gain Customer Loyalty to Your Brand
In an ideal world, organizations wouldn’t have to vie for customer loyalty; the product itself would be enough to keep customers coming back for more. Unfortunately, the world is far from ideal, and with increased competition in every aspect of business, loyal customers are necessary to ensure …
Why Your Brand Is More Important Than You Think
A business' product is an overall measure of the entire business and not just what it sells. A large part of a business that can dictate profits and sales is the critical intangible known as the company's brand. Here are some reasons why your company's brand is perhaps the most critical factor in …
Be Like Apple: 11 Steps to Build a Cult-Like Company Culture
Apple became the first trillion-dollar company in August of 2018. One reason for its success is the cult-like status it has achieved among its devoted customers. Another reason is the secretive, demanding and highly productive work culture that Steve Jobs created. Other incredibly successful …
