Building Loyalty

Why Customer Loyalty Is Important and How to Attain It

Customer loyalty, simply put, is a consumer’s willingness to purchase or work with a brand or establishment again and again. This is the outcome if a customer has a positive customer service experience and is satisfied with the product or service. Loyal customers are the ones who are going to purchase products even if they’re not on sale and are the ones who will recommend your … [Read more...]

Why Eco-Friendly Startups Win Customer Loyalty These Days (And How to Become One)

Luckily for the planet and our own wellbeing, it seems we, as a society, have finally caught on to some of the damage we're causing the Earth, and are trying to do our best to at least keep the greenhouse effect in check. As we become increasingly conscious of how each one of us can help, the way we live our lives is slowly shifting. What this means for your startup is … [Read more...]

Top 3 Ways to Create Amazing Retail Experiences

With the rise of the online marketplace, consumers have more options than ever to purchase products. Whether they opt for Amazon.com or the local grocery store, one thing all retailers should strive for is to improve the customer experience. However, with so many different consumers, each with their own unique personal preferences, finding a "one size fits all" solution for … [Read more...]

Why Your Brand Is More Important Than You Think

A business' product is an overall measure of the entire business and not just what it sells. A large part of a business that can dictate profits and sales is the critical intangible known as the company's brand. Here are some reasons why your company's brand is perhaps the most critical factor in determining your company’s success. Top Talent Looks for Strong Brands It is … [Read more...]

Be Like Apple: 11 Steps to Build a Cult-Like Company Culture

Apple became the first trillion-dollar company in August of 2018. One reason for its success is the cult-like status it has achieved among its devoted customers. Another reason is the secretive, demanding and highly productive work culture that Steve Jobs created. Other incredibly successful companies have managed to build a cult-like following among their employees and … [Read more...]

3 Super Simple Ways I’ve Grown My Business as a Solopreneur (And You Can Too)

As a solopreneur, you wear many hats. You’re both employer and employee, which also means that you are bookkeeper and accountant, appointment scheduler and marketer, customer service representative and tax preparer. And that’s just a few of your roles. At the end of the day (the incredibly long and sometimes extremely tiresome day), it’s not uncommon to have very little … [Read more...]

5 Ways to Build Long-Lasting Customer Relationships

Every bit from a new customer helps to build your business. But what’s better than getting a new customer? Turning that first-time buyer into a loyal supporter, who will not only continue to spend money, but will also help spread the word about your product or service. Here are a few tips to help you grow your base of loyal customers who will keep coming back. Share Your … [Read more...]

9 Crucial Small Business Branding Lessons from Doctor Who

Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of the older episodes), with the Tenth Doctor and his companion Rose Tyler sucking … [Read more...]