Building Loyalty

Brands and Businesses That You Will Love

As far as most companies are concerned, potential buyers fall into one of two categories: They are either other businesses, or they are consumers. Businesses that sell things to other businesses are called B2B and businesses that sell things to consumers are called B2C. Sure there are B2C2B and B2B2C and DTC and many other variations, but the point is that when you are … [Read more...]

Why You Need A Customer Relationship Management Tool For Your Organization

Regardless of whether your organization is a non-profit or for-profit outfit, the reality is you have a finite amount of resources and labor to dedicate to any given task. So how do you maximize your output without letting some tasks take on more energy and time than necessary? It’s a pretty simple answer, really. You need to incorporate a management software tool designed … [Read more...]

How to Inspire Loyalty to Grow Your Online Business

It’s one thing to have customers that shop at your ecommerce store, but it’s quite another to have loyal fans that love what you do. These are the people that become a backbone to your business and are the reason for your success. If you are struggling for repeat business, then it means that you haven’t done enough to transform your customers into loyal fans. It isn’t … [Read more...]

The Hidden Power of Connections

When we think of building a connection in a new community, we often think narrowly about it, viewing it as a way of making friends and integrating into a new house of worship, place of work, or neighborhood. Similarly, when we think of building a connection in business, we often think narrowly about it, viewing it as a way of building contacts for mutual business … [Read more...]

Why Customer Loyalty Is Important and How to Attain It

Customer loyalty, simply put, is a consumer’s willingness to purchase or work with a brand or establishment again and again. This is the outcome if a customer has a positive customer service experience and is satisfied with the product or service. Loyal customers are the ones who are going to purchase products even if they’re not on sale and are the ones who will recommend your … [Read more...]

Why Eco-Friendly Startups Win Customer Loyalty These Days (And How to Become One)

Luckily for the planet and our own wellbeing, it seems we, as a society, have finally caught on to some of the damage we're causing the Earth, and are trying to do our best to at least keep the greenhouse effect in check. As we become increasingly conscious of how each one of us can help, the way we live our lives is slowly shifting. What this means for your startup is … [Read more...]

Top 3 Ways to Create Amazing Retail Experiences

With the rise of the online marketplace, consumers have more options than ever to purchase products. Whether they opt for Amazon.com or the local grocery store, one thing all retailers should strive for is to improve the customer experience. However, with so many different consumers, each with their own unique personal preferences, finding a "one size fits all" solution for … [Read more...]

Why Your Brand Is More Important Than You Think

A business' product is an overall measure of the entire business and not just what it sells. A large part of a business that can dictate profits and sales is the critical intangible known as the company's brand. Here are some reasons why your company's brand is perhaps the most critical factor in determining your company’s success. Top Talent Looks for Strong Brands It is … [Read more...]

Be Like Apple: 11 Steps to Build a Cult-Like Company Culture

Apple became the first trillion-dollar company in August of 2018. One reason for its success is the cult-like status it has achieved among its devoted customers. Another reason is the secretive, demanding and highly productive work culture that Steve Jobs created. Other incredibly successful companies have managed to build a cult-like following among their employees and … [Read more...]