From marketing to car maintenance, owner Mike Mattes’ guiding principle keeps Inland Auto running strong Mike Mattes works in a tough business. He owns an auto shop in Murrieta, CA, a place where there are over 230 other auto shops for customers to choose from. But Mike’s shop, Inland Auto, stands out for a few reasons that are important for the vitality of his business … [Read more...]
There I sat one day, at my desk, leaning back in my plush black desk chair, just staring blankly at my cream colored wall. I had lost the motivation I once had in regard to writing. In fact, it seemed like more of a chore than a privilege to work for myself and create my own content. What was I going to do? In talking to colleagues and other professionals that I do regular … [Read more...]
Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if you want to keep them coming back for more. What are some ways that you can do … [Read more...]
I’m always meeting new clients and lately I find myself classifying them into one of these categories. Why? Because it helps me to understand where they are in terms of their business, what type of investment makes sense for them to spend on our marketing services, and frankly, whether we should take them seriously. Be Realistic about Your Business The IRS classifies you as a … [Read more...]
There are people in this world who make success look easy. They seem to rise to the top of every occasion, turning everything they touch into gold and making every situation work out in their favor. You ever wonder how they do it? What gives them the edge and allows them to receive stellar results in all that they do? The answer to questions like these lie within the … [Read more...]
As years pass me by, I find a great deal more enjoyment than I would have thought in being an observer. Not in a creepy or weird sort of way, but in a contemplative way. Sometimes when I sit in my favorite coffee shop, I watch the interactions between the barista and a customer. It’s a fascinating dance to be sure. Some customers have no idea what they want or how to order, … [Read more...]
As Winston Churchill once said, “He who fails to plan is planning to fail.” While this is undoubtedly true, the plan itself is extremely important as it must contain certain things if you’re going to achieve a high level of success. Things that will blow your competitors away. Things that will help you earn high enough profits to take care of you and your family both now and in … [Read more...]
Whether you’re a new start-up or you’ve been happily serving clients for over one-hundred years, one thing is certain – the productivity of your employees can make or break your business success. Although hiring experienced and enthusiastic people is the first step to taking your company to higher levels, keeping them productive is the next thing you must do as an employer if … [Read more...]
One of the hottest topics when it comes to career is how to balance your work life with your home life. After all, if you put too many plates in the air, some of them will certainly come crashing down, leaving you frantically picking up the small but jagged pieces, wondering what went wrong and how you could have done better. But what if the perfect balance was an illusion … [Read more...]
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