You may have heard of Salesforce. It was a little tech start-up that launched on April 12, 1991 and now has 30,000 employees globally and more than $17 billion in revenues as of Q4 2020. Its founder, Marc Benioff, said, “While a company is growing fast, there is nothing more important than constant …
Core Values Articles and Interviews (tag)
Does Your Company’s HR Value What Matters?
When HR professionals hire someone for a new position, they need to cut through the resume and the candidates themselves to find what is really there. Of course, the question is: how do they do that? It’s impossible to define “merit” comprehensively, yet that’s precisely the thing that HR …
5 Effective Branding Tips for Entrepreneurs
For many entrepreneurs and start-ups, branding is an ambiguous and overwhelming task to consider because there are a lot of moving parts that make up a brand, both tangible and intangible. In many ways, the effectiveness of your branding correlates directly with the success of your business. Here …
Mission to Mars: How to Define Core Purpose, Values and Behaviors to Unlock Performance
The Mission to Mars process is a powerful process that allows leaders to create absolute clarity and alignment for their organization and teams on these points: the company’s core Purpose: “Why we exist”; the Values they stand for; and Behaviors associated with each value that demonstrate it’s being …
Why a More Socially Aware Company Retains More of Its Staff
Promoting your organization’s values won’t just make you attractive to customers, but your staff will want to remain with you too. As external customers have become more and more informed, promoting your Corporate Social Responsibility policy is of increasing importance. According to research …
8 Traits Every Successful Solopreneur Possesses
“I want to go into business to fail” said no solopreneur ever. In fact, it is the hope for great success that keeps many of us going day in and day out, even when it feels like things just aren’t going our way. While sometimes success is achieved, in part, by luck—such as by being in the right …
