What’s the biggest challenge of growing a B2B business? Of course, you have to build a rock-solid sales pipeline to generate, nurture, and convert leads. Also, you need a team of skilled marketers and sales professionals who will handhold prospects as they move from one stage of the conversion …
Customer Relations Articles and Interviews (tag)
Why the ‘Customer Is King’ isn’t Just for B2C
Customer is king; the customer is always right, call it what you will - there seems to be a golden rule in B2C sales that communicates that it's essential that customers are always happy. We, as customers, hold so much power over businesses, especially when something goes wrong with the buying …
Client Relationships Are the Holy Grail of Sales, but Are Yours as Strong as You Think?
In sales, client relationships are everything—the holy grail of success. Yet most salespeople test the strength of their relationships by merely their length or collegiality—an ill-fated idea since, as crucial indicators go, both can be perilously misleading, lulling sales pros into a false sense of …
Think Again with Mitch Goodz of Good Sounds
This interview is part of the “Think Again” series, in which Businessing Magazine talks to small business owners about how their businesses have evolved and how things don't always go as originally expected. In this interview, we asked Mitch Goodz of Good Sounds in Newport Beach, California about …
How Small Businesses Can Properly Handle Customer Returns and Refunds
Customer complaints, returns, and refunds are said to be an inevitable part of every business, big or small. How you handle customer returns and refunds, however, speaks a lot about your company’s customer service. In today’s competitive business industry, top-notch customer service is an earmark of …
How BM Windows, a San Diego Replacement Window Company, Uses Yelp Reviews to Their Advantage
Customer review websites, such as Yelp, can really make or break a small business. One scathing review can completely damage a company’s reputation, especially if that review shows up in the early days of the company. On the other hand, a string of positive reviews can give a new small business a …
