Small business owners often lament that they can’t compete with the big dogs in their industries. This may be true on some levels. But there are several distinct advantages to being small that can bring success to even the most outsized small businesses. The most obvious way it pays to be small …
Customer Service Articles and Interviews (tag)
Boost Customer Service With 3 Essential Keys to Marketing Success
I’ve been in businesses where a disgruntled customer has walked out for some reason or another and the response of the customer service representative was something along the lines of, “Take your $50 and spend it elsewhere then! We don’t need it!” (Usually this was muttered under their breath, but …
Small Business Spotlight: Golden Office Trailers Community Involvement
Surviving in business for 40 years is no easy task. Since 1975, Golden Office Trailers in Southern California has shown that you can not only survive, but also thrive! Golden Office trailers is in the business of renting, leasing and selling mobile offices and works with industries such as …
Are You Setting the Wrong Client Expectations?
Think about your favorite restaurant. Imagine yourself going through the entire dining-out experience: walking in the door, getting a table, placing your order, receiving your food, and finally eating it. Since this is your favorite restaurant we’re talking about, you probably know exactly what to …
Audio Interview with Roger Beaudoin, The Restaurant Rock Star
Roger Beaudoin, known as The Restaurant Rock Star, offers listeners in this interview his list of “Ten Common Habits of Ineffective Restaurant Service.” While his list was born out of his expertise is in the restaurant industry, his suggestions can be applied to almost any business looking to …
BM Windows in San Diego: Ethical Sales and Marketing Plus Consumer Education Give a Small Business an Authentic Advantage
Family-owned B.M. Windows rises above competition with a sales, marketing and service approach customers trust. Michal Bohm, owner of B.M. Windows in San Diego, talks to us about social media challenges, marketing opportunities and the connection between ethics and longevity for small …