Lately, it seems like every big-name entrepreneur has a book. In fact, lots of business owners, famous or not, are publishing books. As human beings, we naturally connect with stories, and we are much more likely to support businesses and organizations with whom we can relate. By publishing a book …
Establish Expertise Articles and Interviews (tag)
Six Pitfalls to Avoid When Writing a Case Study
Do you use case studies in your marketing program? If not, maybe you should. They’re battle-tested content marketing tools that make an impact. That’s why they're a staple of many content marketing programs. Put simply, case studies pack a powerful punch. They also provide a good return on …
Your Book, Perhaps the Ultimate Leave-behind Marketing Piece
When you’re out at networking events, or when you meet a prospective client for the first time, you probably make sure to leave something behind so that the person you’re talking to remembers you and knows how to contact you. Many of you probably keep a stack of business cards with you at all times …
Three Reasons Not to Self-Publish Your Business Book
As a business owner, a book is a powerful tool that can position you as an expert in your industry and set you apart from your competition. What stops a lot of people from doing it is the fear of the process. Prior to the digital age and the rise of Amazon, aspiring authors would spend days, weeks, …
A Book for Every Business Owner: An Interview with Julie Anne Eason
Julie Anne Eason, a professional writer and writing coach, talks with host Dean Rotbart about how and why every business owner can (and should) become a published author. Through her Business Book Writing Lab, she helps business owners in all industries write their book, market it, and build their …
Should You Start a Small Business Blog?
There are many marketing avenues that small businesses can take to effectively reach their target market. One of these is blogging, which may make you wonder if you should take this route in an effort to expand your marketing efforts. This isn’t without good reason, as blogs can serve many positive …
