Influencer marketing has exploded in recent years, with massive brands taking the opportunity to push their products to the masses via celebrities and creators. However, influencer marketing is easier said than done, as every marketing manager has to justify why influencer marketing is worth it for their company. Moreover, some influencers have bloated followings making it hard … [Read more...]
In and of itself, marketing is not solely a practice, but one of the biggest and fastest-growing industries. The era of information technology came full of surprises, and we now have advanced tools at our disposal. With the fast pace of development and the overwhelming amount of information we have today, it's not surprising that many business owners can no longer keep up … [Read more...]
It takes a lot of effort, time, money, and skills to elevate a small business. Small businesses have many challenges, including competition from big companies, which makes it hard to grow. However, it is easy to get to your target audience with effective marketing and make more sales, making it easy to elevate a small business. Below are tips you need to implement in your … [Read more...]
If you are thinking of establishing your very own brand of beauty products, it is imperative that you start it the right way. Remember that there are a myriad of beauty companies out there, and if you want to make an impact, it is important that your products stand out. An effective way to do this is to host your very own beauty product launch. Think of it as the first time … [Read more...]
Streaming services have been around for many years now, but over the past year and a half, they have become much more popular with viewers around the world. Not only do some of the big streaming services like Netflix and Amazon have millions of views each day, but other niche streaming services are also doing very well. So, have you been thinking about launching your very … [Read more...]
Due to the COVID-19 pandemic, the year 2020 forced marketers and brands strive even more to survive its unpredictable events. However, despite these uncertain times, digital marketing has become a boon. While the digital age had started changing lives across various verticals and industries for several years already, the current year saw it grow exponentially. In fact, for … [Read more...]
So, you have decided to finally launch that brainchild that you have been sitting on for a while. Congratulations! Entering the business world as an entrepreneur can be somewhat daunting, but with the right guidance, and the right strategies, you can create sustainable business growth from the outset. One of the key ways to expand your business is by driving traffic to your … [Read more...]
Marketing, it would appear, appears throughout in history, and we’re not just talking about stooges placed in crowds to say nice things out loud about the snake oil being sold from the briefcase of a travelling salesperson in the old west. Marketing goes back much further than that. Based on evidence, Roman gladiators would spend the minutes before their public brawls walking … [Read more...]
So much time has passed since the dawn of social media, and yet, its impact only continues to grow. Businesses now rely on social media’s reach to make sure their customers can get in touch anytime, and they compete for the attention of their followers to increase engagement, loyalty, and of course, sales. One more recent trend has completely transformed the landscape of social … [Read more...]
Influencer marketing is more popular than ever thanks to the rise of social media. When you're a brand trying to sell your product, don't overlook the power of peer influence. With influencer marketing, celebrities like Justin Bieber are able to effortlessly sell jeans just by wearing them in a picture and tagging the brand. Authenticity Is Important Peer influence extends to … [Read more...]
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