Influencer Marketing

4 Ways to Connect with Influencers on Social Media

So much time has passed since the dawn of social media, and yet, its impact only continues to grow. Businesses now rely on social media‚Äôs reach to make sure their customers can get in touch anytime, and they compete for the attention of their followers to increase engagement, loyalty, and of course, sales. One more recent trend has completely transformed the landscape of social … [Read more...]

Why You Shouldn’t Overlook Peer Influence

Influencer marketing is more popular than ever thanks to the rise of social media. When you're a brand trying to sell your product, don't overlook the power of peer influence. With influencer marketing, celebrities like Justin Bieber are able to effortlessly sell jeans just by wearing them in a picture and tagging the brand. Authenticity Is Important Peer influence extends to … [Read more...]