Influencer Marketing

Launching a Niche Streaming Service: What You Need to Consider

Streaming services have been around for many years now, but over the past year and a half, they have become much more popular with viewers around the world. Not only do some of the big streaming services like Netflix and Amazon have millions of views each day, but other niche streaming services are also doing very well. So, have you been thinking about launching your very … [Read more...]

13 Marketing Trends to Try In 2021

Due to the COVID-19 pandemic, the year 2020 forced marketers and brands strive even more to survive its unpredictable events. However, despite these uncertain times, digital marketing has become a boon. While the digital age had started changing lives across various verticals and industries for several years already, the current year saw it grow exponentially. In fact, for … [Read more...]

How to Attract Traffic to Your Small Business Website

So, you have decided to finally launch that brainchild that you have been sitting on for a while. Congratulations! Entering the business world as an entrepreneur can be somewhat daunting, but with the right guidance, and the right strategies, you can create sustainable business growth from the outset. One of the key ways to expand your business is by driving traffic to your … [Read more...]

Starting Your Startup – Should You Pay for Influencer Content?

Marketing, it would appear, appears throughout in history, and we’re not just talking about stooges placed in crowds to say nice things out loud about the snake oil being sold from the briefcase of a travelling salesperson in the old west. Marketing goes back much further than that. Based on evidence, Roman gladiators would spend the minutes before their public brawls walking … [Read more...]

4 Ways to Connect with Influencers on Social Media

So much time has passed since the dawn of social media, and yet, its impact only continues to grow. Businesses now rely on social media’s reach to make sure their customers can get in touch anytime, and they compete for the attention of their followers to increase engagement, loyalty, and of course, sales. One more recent trend has completely transformed the landscape of social … [Read more...]

Why You Shouldn’t Overlook Peer Influence

Influencer marketing is more popular than ever thanks to the rise of social media. When you're a brand trying to sell your product, don't overlook the power of peer influence. With influencer marketing, celebrities like Justin Bieber are able to effortlessly sell jeans just by wearing them in a picture and tagging the brand. Authenticity Is Important Peer influence extends to … [Read more...]