So, you have decided to finally launch that brainchild that you have been sitting on for a while. Congratulations! Entering the business world as an entrepreneur can be somewhat daunting, but with the right guidance, and the right strategies, you can create sustainable business growth from the …
Influencer Marketing Articles and Interviews (tag)
Starting Your Startup – Should You Pay for Influencer Content?
Marketing, it would appear, appears throughout in history, and we’re not just talking about stooges placed in crowds to say nice things out loud about the snake oil being sold from the briefcase of a travelling salesperson in the old west. Marketing goes back much further than that. Based on …
4 Ways to Connect with Influencers on Social Media
So much time has passed since the dawn of social media, and yet, its impact only continues to grow. Businesses now rely on social media’s reach to make sure their customers can get in touch anytime, and they compete for the attention of their followers to increase engagement, loyalty, and of course, …
Why You Shouldn’t Overlook Peer Influence
Influencer marketing is more popular than ever thanks to the rise of social media. When you're a brand trying to sell your product, don't overlook the power of peer influence. With influencer marketing, celebrities like Justin Bieber are able to effortlessly sell jeans just by wearing them in a …