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Launching a Niche Streaming Service: What You Need to Consider

Launching a Niche Streaming Service: What You Need to Consider

Streaming services have been around for many years now, but over the past year and a half, they have become much more popular with viewers around the world. Not only do some of the big streaming services like Netflix and Amazon have millions of views each day, but other niche streaming services are also doing very well.

So, have you been thinking about launching your very own niche streaming service? Read on to hear about some of the things that you should consider before you jump in.

The Perfect Platform

One of the most important things that your niche streaming service will need is a platform to work on. In 2021, OTT platforms are the best option as these can offer much more than the regular platforms. Your platform needs to work for you, and it should be branded if possible. We recommend checking out companies like Red Bee Media who offer excellent OTT services. You can learn more about Red Bee Media on their website.

Audience Research

Have you considered the audience that your niche streaming service is going to be targeting? You can’t just create a service, invest a lot of money, and hope that people will tune in. No – you need to do proper audience research and figure out what will work best for them. If you have an existing audience, you should still look into analytics to understand them a bit more. Surveys can be useful for those just starting out who need a hand with this.

Finding the Right Content

Content is arguably the most important part of a streaming service so what are you going to offer? You are going down the niche route but what really is your niche? You need to be specific about what you are going to offer but also don’t back yourself into a corner. Your content needs to be high-quality and interesting to your target audience. Don’t settle for poor quality content as this will only tarnish your reputation before you have even launched.

Marketing Your Service

For your niche streaming service to really work, you need to market it well. You need to make sure that you are getting as many sign ups as you need to keep the money coming in. Of course, marketing costs money, unless you make use of enough free tools that are available. We recommend social media marketing as this is affordable but can also reach a lot of people. Influencer marketing might also be useful if you can find some influencers in the right niche.

Pricing Strategy

Finally, you need to have a pricing strategy in place for your niche streaming service. You probably won’t be able to afford the same rates as some of the big brands, unless your content suffers as a result. For this reason, you need to decide between the subscription model and an up-front payment. Typically, in 2021, subscriptions are the best choice as they are less of a commitment. Finding the balance for pricing is vitally important.

Get Started

If you are working on your niche streaming service, then you have a very exciting venture ahead of you. Streaming is a big industry and there is a lot of money to be made if you manage to pull off this great idea. Just make sure to take on board all of the tips that we have given you and this should help you to determine the best possible steps to take over the next year.


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by Lottie Pritchard // Lottie Pritchard is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.