Pricing

13 Psychological Pricing Hacks Your Business Needs: An Infographic

If you’re in charge of running a business or startup, it’s smart to take time to think about how you should set a price. If you do it right, you might even see an increase in sales and profit. However, setting the right number for a price isn’t the only thing you have to account for. When considering buyer psychology, you need to carefully choose how you portray the … [Read more...]

How to Raise Your Prices and Keep Your Customers Happy: An Infographic

Whether you’re running a new start-up or a seasoned business, raising your prices is a step every business owner or entrepreneur has to take in order to grow and be more profitable. A major pain point that comes along with having to raise your rates, as most owners can agree, is how your customers will take the news. While there’s no way to anticipate exactly how people will … [Read more...]

Overcoming the Challenges of the Trucking Industry

The trucking business can be a lucrative field when it is managed correctly. No matter what parts of our lives end up converting to a digital format, there is no less need to be able to move things from place to place. You can't email someone a package, after all. Because it's such an enduring enterprise, there is less worry in trucking about the availability of business. … [Read more...]

Price to Succeed!

Instituting value-based pricing over other common methods, like cost-led and positioning (pricing yourself against your competition), generally has a positive impact on business profits. Why? Because most businesses tend to underestimate their own value, thereby pricing below what they are truly worth. So, making the proper price adjustments can quickly increase the profits of … [Read more...]

Your Bottom Line is Not Your Client’s Problem

The number one misconception service providers and freelancers need to shake For new business owners, pricing presents one of the earliest and greatest challenges.   For independently employed service providers, freelancers and consultants who do not sell a tangible product, the financial demands of running a business, coupled with the challenges of articulating and … [Read more...]

Maximizing Profits

Maximizing the profitability of your business starts with a well-developed, value based pricing strategy. This is done by creating, understanding and quantifying the value that your product brings to the market. While pricing is one of the four components of the marketing mix (product, promotion, place and price), it is often given the least attention yet has the most direct … [Read more...]

5 Guidelines to Raising Your Prices without Losing Customers

Stay in business long enough and you’re going to have to deal with raising your prices at some time or another. After all, if you don’t, your profits will be eaten up by your increased costs, which means that you’ll be making less even though your bills are likely higher than ever. While some small business owners seem to have no problem raising rates for their goods and … [Read more...]