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Launching A New Product: 7 Crucial Considerations

Launching A New Product: 7 Crucial Considerations

Launching a new product is a sign that your business is growing. Whether you are a small business owner branching out or are in charge of a multi-billion-dollar company, a new product launch can be challenging to get right.

Here are some of the crucial things to consider before you launch your new product.

Make Sure There Is Demand

Conduct market research before ordering the manufacture of a new product. Once you have come up with an idea for a new product, put it in front of a test group to gauge the reaction.

Your product should have a unique selling point to distinguish it from those already in the market. Market research will ensure that the product you release will get the best possible reaction from your customer base.

Invest in Design

Don’t cut corners when designing a new product. Enlist the services of a professional to ensure the design is sound. Poor design will cost you more in the long run.

Time it Right

Make certain to consider timing – is this an item that customers will use over winter or summer? For instance, a new line of leather boots is best released in the colder months. You should also avoid major holidays where your customers are likely to be less focused on shopping.

Choose a Name

Put careful thought into your product’s name. The name is the first thing customers see when looking at a new item. It should be indicative of the product and its benefits while distinguishing itself from others on the market.

When unsure, contact a professional product naming service like NameStormers. They have the knowledge and experience to provide you with the perfect name for your new product.

Consider the Price Carefully

The price of your product should be in line with what your customers are willing to pay. You will get an idea of this through your market research. It is also worthwhile reviewing your competitors’ pricing strategies.

Test Extensively

Conduct extensive testing to ensure that your product is sound before its release. This can be done with focus groups, giving it to friends and family, and testing it yourself. You should conduct stress testing to ensure that the product is well made and functional.

You can use your testing phase to gain advanced reviews. Customers prefer to buy items that have positive product reviews.

Plan a Promotion Strategy

Use traditional and digital advertising to generate hype around your product. Partnering with influencers in your industry will help expand your reach. Ensure you start the promotion process weeks or months before the launch of your product.

You will need suitable promotional materials, including branded packaging, professional photography, and content for your website and social media profiles.


Launching a new product can be an exciting, and daunting, time for any business. Research and careful planning are crucial to success. Be patient following your product’s launch and prepare to make adjustments to your pricing and promotional campaign if necessary.

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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.