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7 Ways to Set up a Beauty Product Launch

7 Ways to Set up a Beauty Product Launch

If you are thinking of establishing your very own brand of beauty products, it is imperative that you start it the right way. Remember that there are a myriad of beauty companies out there, and if you want to make an impact, it is important that your products stand out.

An effective way to do this is to host your very own beauty product launch. Think of it as the first time you introduce the world to your beauty products, so it should be quite the spectacle. Here are seven ways to set up a beauty product launch.Choose a Major City for your Product Opening

If you are going to host a beauty product launch, it is very important that you host it in a major city. Remember that your product launch should make as big a splash as possible. The best way to do this is to host your product launch in a major city. It could be in New York City, Los Angeles, Chicago, or Seattle. By hosting your product launch in one of these places, you’ll be able to reach as many influencers as possible.

Market the Event Months Before

If you want your product launch to have as much publicity as possible, it is important that you advertise months before the event. Remember that you want as many people to attend your product launch as possible. There are a myriad of ways you could advertise the event. First things first, you should make a website for your company. This will count as your base of operations, and also your very first marketplace. Through your website, potential buyers will be able to peruse your products.

Have Ample Supplies of Your Product at the Ready

When it comes to hosting a product opening, it is very important that you have ample supplies of your product at the ready. Remember that once you start the product opening, a good number of people might come. They might be interested in purchasing your products, or at the very least trying out your products.  If your supply of products is lacking, then you will lose a very big opportunity to market and sell your products. Overall, it is imperative that you have reserves at the ready before you start your product opening.

Reach out to Influencers

If you want your beauty product opening to be as well-documented as possible, it is important that you reach out to as many influencers as possible. Make it a priority to contact beauty vloggers around the area, and invite them to your event. When you invite them to your event, it is important that you are as polite and inviting as possible. You should also entice them with gifts. This is especially true for well-known influencers because they usually expect to get paid for their appearance. Paying influencers may seem like a big expense, but you’ll be surprised at how effective they are at spreading word of your products.

It is also a good idea that you contact these influencers months before the product opening. You could send them samples of your products and have them do a sponsored advertisement. By having your products tested out by these influencers, you will be able to create anticipation for the product opening.

Have the Kiosks at the Ready

Aside from giving your product opening media coverage, it is also important that you make the displays as aesthetically pleasing as possible. Remember that your business is all about beauty, and if your displays look outdated and tacky, then what message is it going to send out to your potential customers? As a rule, it is important that your displays are uniform, and follow a unique design. This will not only make your products stand out, but will also show off your branding as well.

If you are going to have booths for your event, it is a good idea to purchase custom-made booths. Companies such as Aplus specialize in creating quality booths. Their products also include 20×20 exhibits that you could use to display your wares. The company offers a myriad of great customization options, which will allow you to design a truly beautiful row of booths for your product opening.

Hire an Events Coordinator

If you want your product launch to be as successful as possible, it is important that you hire an events coordinator to run it. Once the product opening commences, you will have a lot of things to do. You’ll be managing the whole event, and there might be a chance you’ll get overwhelmed if you don’t have any help. This is where the events coordinator comes in very handy. He or she will be in charge of the minute details of the opening. This includes the logistics, the payment for the equipment, and the compensation for the influencers that do attend. By having an events coordinator, you will be able to fully focus on the more vital aspects of your event.

Have a Set Budget

Although a lot depends on the success of the launch, this does not mean that you should bankrupt yourself in the process. Remember that the event is supposed to be the start of your business, not the end of it. Make it a priority to list down all your necessary expenses, and cut out everything else. By doing so, you will be able to conduct your beauty product opening without spending too much.


If you want to introduce your beauty products to the world, you must make a good first impression. One effective way to do that is to run a beauty product fair. However, before you invest money in the venture, you should have a set plan. With these tips, you’ll be able to run your beauty product fair in the most effective way possible.

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by Marissa Collins //

Opinions expressed by contributors are their own.