Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with …
Marketing Basics Articles and Interviews (tag)
Are You Making One of These 3 Common Marketing Mistakes?
Running a small business means making a large number of decisions on a daily basis, some of them related to marketing. And, certainly, you make each one with the end goal of getting your name out there so you can grow bigger and stronger. But what happens when your decisions are inadvertently doing …
Small Business Marketing Essentials: 2 – The Inner Secret To Branding
Successful branding is accomplished when the business is able to effectively demonstrate the solution it desires to bring to their customer. Notice I said “demonstrate” and not “communicate”. The common business owner spends so much time trying to communicate their brand image through logos, color …
