Marketing Plan

What Real Estate Agents Get Wrong About Marketing

Whether you are an experienced real estate agent or a relative novice in the field, you should have a well-defined real estate marketing strategy in place to be successful. Marketing is the foundation of your business, and if the foundation is not sound, then before you know it, your business could end up in dire straits. To prevent this from happening, you need to understand … [Read more...]

Why Marketers Should Be Wary of the Shiny Object Syndrome

Marketers have very different personalities from their colleagues in the financial and accounting professions. They tend to be vibrant, inventive, whimsical, ambitious, and impatient. While they bring a lot of creativity to their organization, they also have a tendency to adapt some bad habits as well. One of the issues that marketers need to get over is the “shiny market … [Read more...]

4 Ways to Get Your Company Noticed in a Big City

There are huge benefit to having your business become well-known in a specific location. Not only do potential customers feel loyalty to a brand that is strongly associated with where they're from, but also people love to support a homegrown company as part of the local economy. Getting your brand established in a small area with little to no direct competition poses no … [Read more...]

7 Common Small Business Marketing Mistakes

Managing your small business is one of the most exciting parts about being an entrepreneur. There are so many ways to promote your business and get the word out about your products or services and numerous opportunities for growth. However, owning a small business can also feel like you’re venturing out into uncharted territory—and that opens you up for many mistakes and … [Read more...]