Digital marketing continues to evolve on an almost daily basis. Following nearly two years of unprecedented global disruption, now is the perfect time for businesses to capitalize on these new expectations that consumers have for companies. However, we know that if you’re solely working on …
PPC Articles and Interviews (tag)
3 Tactics to Improve Conversions on Your PPC Ads
The ideal way to get traffic on your site would be to set a well-designed SEO campaign and get heaps of organic traffic due to that. However, the rules of engagement are completely different in reality, where the brand with the biggest marketing budget is the one to get the most …
How Can a PPC Agency Help Increase your B2B Conversion Rates?
Pay-per-click (PPC) advertising is known for its measurability. A big part of ensuring that you're getting the best return on investment from your ad spending is to make sure that you are optimizing everything on your website to help boost conversions from the traffic that you drive through …
5 Tips to Tell If Your PPC Campaign Is Working and How to Maximize Your Investment
Many small business owners are often reluctant to pour money into paid online advertising, simply because there are too many variables at play and the overall ROI of the campaign can be difficult to measure. Not to mention that a bad PPC campaign can cost you a lot of money, and the fact that proper …
How to Outrank Your eCommerce Competitors
If there is one sector that has benefited from the COVID-19-related economic shutdown, it's eCommerce. As more people and cities are put under lockdown, physical shopping is dwindling by the day. And since people have to shop for essentials, consumers have relied on online shopping. To put things …
5 Good Reasons You Need A Dedicated Google Ads Expert
Businesses can make use of Bing ads, Facebook ads, and Instagram ads to appeal to their target audience. However, Google AdWords is the king of pay-per-click (PPC) advertising and paid search marketing! From small family-owned businesses to large enterprises - everyone is tapping into the Google …
