In today’s digital marketplace, small businesses must navigate through crowded online spaces to reach potential customers. With often limited advertising budgets, achieving a high return on investment (ROI) is not just a goal but a necessity. Facebook and Google Ads present two of the most effective …
Return on Investment Articles and Interviews (tag)
Taking Your ROI to the Next Level with Call Tracking
Securing a great return on investment (ROI) not only allows you to further invest in your business’ development, but it’s also a reflection of how successful your marketing strategies are at providing profitable returns. It’s likely you’re wondering how you can take your ROI to the next level, …
How Affiliate Marketing Can Help Your Business
If you want to increase the number of people that purchase from your business, you need to consider using affiliate marketing. Affiliate marketing can help you to increase your sales and bring in new customers constantly. Many businesses use affiliate marketing, and studies have shown that almost …
How to Measure the Performance of Your Online Events
You’re ready to roll out a ground-breaking online event. You have the platform, content, presenters, and promotions in place, but what about performance metrics? Do you know which metrics you will track? If not, you need to figure it out before your event. But why? If you measure your event’s …
Why Marketers Should Be Wary of the Shiny Object Syndrome
Marketers have very different personalities from their colleagues in the financial and accounting professions. They tend to be vibrant, inventive, whimsical, ambitious, and impatient. While they bring a lot of creativity to their organization, they also have a tendency to adapt some bad habits as …
Why You Should Care About Great Web Design
If you want to increase web traffic and maintain a strong user base for your website, then one of the first things you should consider is upgrading your web design. Maintaining an active website can be quite a lot of work, but every successful business knows the importance of a great overall design. …
