As the biggest e-commerce marketplace in the US, Amazon is one of the best platforms for sellers looking to make some money off the booming online trade industry. It is estimated that over 3.3 million new sellers have joined the platform since 2017. While that means there are more clicks on the …
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How to Use Search Intent to Guide Your SEO Strategy
There is no denying that SEO plays a huge part in achieving success in the digital arena. An SEO strategy is gameplay that builds your brand’s reputation and increases the online visibility of your business step by step. This makes the results of such a long-term strategy more durable and …
What Are Some Proven Marketing Strategies to Drive Sales?
A good product or service does not guarantee that you will have no problem making sales, and attracting the right demographic to your website is no easy feat to accomplish if you are not at the top of your marketing strategy game, which only adds to the difficulty of making sales. The challenge …
5 Tips for Growing a Profitable B2B Company
If you’re running a small to medium-sized business (SMB) in the business-to-business (B2B) space, you know just how messy the digital revolution has been for sales and marketing. Not very long ago, sales needed some kind of human interaction - even online, but these days, customers are relying on …
Why You Need to Pay Attention to Mobile Marketing
Ignore mobile marketing at your peril. That is the message coming loud and clear from multiple studies showing that more and more, we spend time on our phones that previously we would have spent watching television, reading newspapers, or listening to the radio. Since 2010, mobile phone usage in …
Five Digital Marketing Trends and Innovations For 2020
Year after year the digital marketing environment undergoes drastic changes. The new decade is finally upon us and marketers are still trying to adjust to these changes accordingly. One thing that every company that operates in the online world has in common is that everyone is looking forward to …