If you’re running a small to medium-sized business (SMB) in the business-to-business (B2B) space, you know just how messy the digital revolution has been for sales and marketing. Not very long ago, sales needed some kind of human interaction - even online, but these days, customers are relying on …
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Why You Need to Pay Attention to Mobile Marketing
Ignore mobile marketing at your peril. That is the message coming loud and clear from multiple studies showing that more and more, we spend time on our phones that previously we would have spent watching television, reading newspapers, or listening to the radio. Since 2010, mobile phone usage in …
Five Digital Marketing Trends and Innovations For 2020
Year after year the digital marketing environment undergoes drastic changes. The new decade is finally upon us and marketers are still trying to adjust to these changes accordingly. One thing that every company that operates in the online world has in common is that everyone is looking forward to …
5 Ways to Revamp Your Small Business Website
Does your website feel a little dated? Or are you suffering from low web traffic or poor conversion rates? Then it might be time to give your website a makeover. It can be risky to change your website because you’ll put a lot of time and money into it, and it’s difficult to determine whether your …
4 Business to Business Marketing Strategies That Every Business Should Consider
Although most B2B (business to business) marketing strategies resemble B2C (business to consumer) digital strategies, there are significant differences because it takes a lot of convincing to win over other businesses compared to direct customers. This means putting more effort into your marketing …
How Startups Can Benefit from Digital Marketing
Gone are the days only established businesses had the stamina to run a website. Every business, no matter how big or small, needs an online presence to market itself in 2020. This means establishing a website and taking part in social media campaigns, among other forms of digital marketing like …
