In the past, most marketing experts addressed their customers as one massive demographic in order to cut costs and thus create a better ROI. Unfortunately, this kind of solution doesn’t seem to have as great of an effect in 2017. Therefore, the cost-effectiveness of traditional marketing is no …
SEO Articles and Interviews (tag)
5 SEO Errors Every E-Commerce Website Needs to Avoid
Most buyers today start their shopping experience by running a search through a search engine. This is why SEO is extremely important for any e-commerce businesses that are looking to grow because they can't convert unless they've got traffic coming their way. While it may seem that optimizing …
5 Ways a Strong SEO Campaign Impacts Your Brand
For most people, SEO is pretty far down on the food chain in terms of website development. You have to define your niche, choose a vertical, pick a domain name and hosting platform, and then hire your developers. If SEO does come into the picture, it's far down the road after the "more important" …
How to Build a Successful Ecommerce Business
With the world of ecommerce developing rapidly, it’s become quite easy and inexpensive to enter this type of business. Unfortunately, this doesn’t mean that success is guaranteed, since there are many aspects you need to get right if your wish is to create a sustainable and growing business. The …
Top Cities for SEO Professionals
With so many users starting their search online for the products and services they need, search engine optimization (SEO) continues to be a growing field. Those looking to begin a career in SEO, or established professionals seeking the best job opportunities, should look to the cities that have the …
Why the South Charms Small Businesses and How to Compete if You Don’t Live There
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In …