Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social …
Social Media Marketing Articles and Interviews (tag)
What is Digital Marketing?
Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation …
Top Apps for Small Business Marketing (Infographic)
For small business owners with a smart phone, managing your company’s marketing efforts is now easier than ever. This infographic, submitted by Justin Green of M2 On Hold, provides a list of the best apps for project management, social media management, project collaboration, file sharing, and …
8 Local Marketing Trends That Can Boost Profitability
Are you taking advantage of all that local marketing has to offer? Amazon Local Services (ALS) is a relatively new and simple way for customers to buy services from local providers, like carpenters, auto mechanics, and electricians. ALS’s rollout last year is prompting other technology providers to …
For Fledgling Businesses, the Best Things Are Not Free
The best things in life may be free, but the same cannot be said for business. All businesses, no matter the size, are conscious of the need to keep costs low and revenue high. But there are times when money well spent becomes an investment in the vitality and longevity of your business, and money …
Crowdfunding Can’t Exist in a Vacuum
Small businesses and entrepreneurs can gain exposure and financing with crowdfunding, but even the most powerful tools do not work like magic. For a crowdfunding campaign to be successful, it must be supported by a solid marketing and communications strategy. Prospective funders need to be able to …