Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as …
Social Media Marketing Articles and Interviews (tag)
9 Creative, Budget-Friendly Ways to Advertise Your Business
Statista reports that, from 2011 to 2015, businesses in the U.S. spent more than $863 billion total in advertising-related expenses. Furthermore, these costs increase around $10 billion annually, which just goes to show that getting your name, products, and services out there can take a huge chunk …
The Most Effective Brand Building Strategies
Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand …
10 Free Tools to Streamline Your Internet Marketing Efforts
There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or …
Pedaling Tourism: An Interview With Todd Sebastian of Off the Chain Bike Bus Tours
Businessing Magazine sat down with Todd Sebastian, co-founder of Off the Chain, a bike bus tour company operating in Sacramento, California, to learn more about his unique business and what it takes to succeed in the tourism industry. Todd and his business partner, Jason Blessinger, started Off …
The Best Unexpected Places to Network
BusinessDictionary.com defines networking as “creating a group of acquaintances and associates and keeping it active through regular communications for mutual benefit.” And some of the most common places to meet these types of professional contacts include Chamber of Commerce get-togethers, …