We sat down with Kristy Romero, a newborn and baby photographer in Murrieta, California. We had a lot of questions about what it takes to run a successful photography business, as the industry is known to be quite competitive. Kristy shares her thoughts about marketing, creating a niche, and how she …
Social Media Marketing Articles and Interviews (tag)
The Rise of Social Media in Online Retail: An Infographic
This infographic, submitted to Businessing Magazine by Julian Carroll, Marketing Manager of SnapParcel, points out the latest trends and developments in social shopping. Most notably is the statistic that social shopping is up 26% from 2013 for the top 500 retailers, earning them $3.3 billion from …
Facebook at 12: An Infographic
Facebook is a popular platform for small businesses to engage their customers and advertise to potential customers. With 1.5 billion users now on Facebook, it’s no wonder that businesses are pouring more time and money into it. This infographic, put together by Tom Hopkins of One Productions, …
Case Studies: What They Are and How They Can Help Promote Your Small Business
When I first started writing marketing content for small businesses, I was mainly hired to write for their websites (think home, about, and service pages), pamphlets, and online blogs. However, in more recent times, I’ve been turned on to this great new marketing avenue called case studies. And I’m …
Why Businesses are Switching to Mobile Marketing
Mobile marketing has proved itself to be one of the world’s leading business solutions. Marketers are adopting new technology, and business gurus are preferring mobile marketing strategies over leading alternatives. Currently, 75 percent of shoppers use a mobile device to drive purchasing …
What is social media?
Social media are web-based, digital tools and applications that allow people to interact, create, share or exchange information, ideas, and pictures/videos in online virtual communities and networks. Some popular social media sites include: Twitter, Facebook, Wikipedia, Google+, LinkedIn, YouTube, …