The best things in life may be free, but the same cannot be said for business. All businesses, no matter the size, are conscious of the need to keep costs low and revenue high. But there are times when money well spent becomes an investment in the vitality and longevity of your business, and money …
Social Media Marketing Articles and Interviews (tag)
Crowdfunding Can’t Exist in a Vacuum
Small businesses and entrepreneurs can gain exposure and financing with crowdfunding, but even the most powerful tools do not work like magic. For a crowdfunding campaign to be successful, it must be supported by a solid marketing and communications strategy. Prospective funders need to be able to …
5 Ways to Build Your Email List Using Content and Calls to Action
Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that …
How to Schedule Social Media
Once your business commits to maintaining a consistent social media presence, a key piece of the strategy for social media success is determining when to post what. Create a weekly social media schedule to prime the social media pump while promoting engagement and calls to action without creating …
How to Keep Social Media from Feeling like a Vortex
One of the biggest challenges to consistent social media use, and by extension, social media success, is the perception that time spent on social media becomes time lost to distraction or to activity that cannot or does not support the real, practical goals of your business. This is a real fear, …
The Power of Networking: 3 Effective Networking Options to Consider
There is an old adage in business that says “It’s not what you know, but who you know that matters most,” and there is a lot of truth to that. For instance, if it weren’t for my mom putting in a good word for me with her boss, I wouldn’t have gotten my first dish-washing job at the age of 13. This …
